TikTok is introducing a updated setting that allows them to lessen the volume of AI-made videos appearing in their feeds. This move comes as the company revealed that it presently contains over 1 bn AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a full-scale launch. This shift coincides with a increase in AI content, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the fastest-growing video streams on a competing service exclusively feature content made by AI. A significant portion of this output is deemed low-quality AI content, a label for substandard, mass-produced content that is typically absurd or surreal.
Based on user feedback that many people enjoy content made with AI tools, ranging from digital art to informative clips, and we aim to provide users the power to see more or less of that, according to their own preferences,” commented a platform representative.
Volume and Proportions
The platform shared that there are currently 1.3 billion videos on its service labeled as AI-generated. Collectively, over 100 mn pieces of content are uploaded to the platform every day, making AI-generated material a limited percentage of its overall inventory.
Customizing Your Feed
Members will be able to reduce or increase the volume of AI content they watch by using the “manage topic” option in the platform and picking AI-made media. Other topics that are already be controlled under the filter cover politics, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules oblige users to identify “realistic” AI-made content, and it prohibits malicious deepfakes of public figures or critical incidents. Any realistic AI video that is unmarked can be taken down under its community policies.
In addition, the app will now add an “AI-made” tag to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting content made by AI. This step is aimed to deter users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also introducing a two million dollar awareness program for specialists and institutions to develop learning resources about using AI responsibly. This project will assist educational bodies dedicated to teaching coding and technology.
Moderation Strategy
TikTok has justified its content review process, amid discussion over intentions to cut jobs for hundreds of review team members in the United Kingdom. The company is set to eliminate 439 jobs in its content moderation team in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.
A company official explained that people-led review would continue to be important, but automated tools can shield workers by eliminating the most graphic content ahead of it gets reviewed by staff. The platform announced a notable drop in explicit and harmful content handled by safety staff over the previous year due to the use of its machine learning processes.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is why a extensive automated help is really helping us operate efficiently.”
